Polaris Australia:DetailPOLARIS REMAINS AUSTRALIA’S #1 OFF-ROAD VEHICLE BRAND AS MARKET TRANSITION TO SIDE x SIDE VEHICLES ACCELERATES | Polaris Australia

POLARIS REMAINS AUSTRALIA’S #1 OFF-ROAD VEHICLE BRAND AS MARKET TRANSITION TO SIDE x SIDE VEHICLES ACCELERATES

Polaris has continued its leadership of the Australian off-road vehicle market despite having withdrawn from the quad bike market, according to data released this week by the Federal Chamber of Automotive industries (FCAI).

Year-to-date September Polaris remains Australia’s number one off-road vehicle brand on the back of the significant growth of its industry-leading range of Side x Side vehicles, helped along by an acceleration in the market transition from quad bike to Side x Side products. 

 

For the fourth month in a row there were more utility Side x Sides sold than agricultural quad bikes in the Australian market, with 29 percent more utility Side x Sides than agricultural quad bikes sold in the most recent month of September. The Australian utility Side x Side market is now up a staggering 41 percent year-to-date September as the market transition away from quad bikes and towards Side x Sides only accelerates with the first stage of the Consumer Goods (Quad Bikes) Safety Standard having taken effect this month. 

 

Polaris is a runaway leader in the Australian Side x Side markets according to data reported to the FCAI, with its 39.4 percent year-to-date market share in utility Side x Sides some 21 percentage points or over double that of its nearest competitor, whilst the brand remains completely dominant in sports Side x Sides with 56.2 percent market share year-to-date. 

 

“For many years we have been experiencing a significant market transition with customers moving in masse from quad bikes to Side x Sides,” said Alan Collins, Polaris Australia & New Zealand Managing Director. 

 

“This transition is only accelerating with the advent of the Consumer Goods (Quad Bikes) Safety Standard, and customers are voting with their wallets for the choice that Polaris offers with our range of over 30 Side x Side models. 

 

“Polaris has been at the forefront of this transition with its industry-leading line-up of Ranger, General and RZR Side x Side vehicles offering increased utility, properly engineered Roll Over Protection Structures and factory integrated safety technology, along with a range spanning from youth to full-size products, in 2,3,4 & 6 seat variants and powered by petrol, diesel or electric engines.” 

 

In addition to the enhanced functionality and safety technology of a Side x Side over a quad bike, customers can also purchase an entry-level Ranger Side x Side model for less cost than most credible competitors quad bikes of a comparable engine size. “Any suggestion that Side x Sides are inherently ‘more expensive’ than quad bikes is a complete misconception,” Collins said. “Our entry-level Ranger line-up offers tremendous value with outstanding features, capability and safety technology for a lower price than many quad bikes on the market.” 

Offering even greater versatility to its extensive range of Side x Sides is the expansive and market-leading range of genuine accessory options available for all Polaris models.

POLARIS THINKS “A-HEAD” WITH FREE HELMETS